Amanotes Careers | User Acquisition Lead (Based in HCMC)

User Acquisition Lead (Based in HCMC)

UA / Ho Chi Minh City, Vietnam


  • Scale and accelerate user growth across the business lines of Amanotes

What you will do

  • As a User Acquisition Lead, you will be responsible for driving the growth and success of the company by bringing new users and partly retaining them to our mobile games. This is an exciting opportunity to make a significant impact in a fast-paced, innovative gaming environment.
  • Overseeing a team UA (about 10 direct reports), your missions will be the following:
  • + Being responsible for designing strategies and mentoring, training your team members to achieve business objectives. 
    + Managing significant paid user acquisition budgets for a portfolio of mobile games played by millions of players every day around the world
    + Developing, executing and monitoring the user acquisition strategy of your portfolio by leveraging various UA channels, including: social networks, SDK ad networks, DSPs channels, Apple Search Ads, influencer, social & search, and organic
    + Steering & optimizing your portfolio's performances through key metrics - CPI, ROAS, retention - analysis of network, campaign, and country-level to generate regular reports and provide insightful analysis to find opportunities for optimization
    + Growing relationships and negotiation opportunities with our top strategy network partners
    + Improving processes and assessing the existing user acquisition processes, workflows, and tools to identify areas where improvements can be made to increase efficiency and productivity
    + Collaborating cross-functionally with Product, Creative, Monetization and Data teams to achieve UA team and business objectives
    + Conducting competitive analysis and market research to stay updated on industry trends, user behavior, and best practices in user acquisition


  • 2+ years experience in people management
  • 4+ years of experience in mobile user acquisition execution in gaming
  • Strong preference for experience in Hybrid Casual or IAP-driven UA strategies
  • Deep understanding of mobile app ecosystem - including MMPs, Mediation Partners, Analytics solutions, Facebook Ads, Google Ads, Apple Search Ads, SDK Ad Networks, DSPs, etc
  • Strong analytical skills with proficiency using UA analytical tools and techniques to measure campaign performance and optimize strategies
  • Data-driven mindset with the ability to generate insights and leverage data to create actionable testing plans, campaign optimization, and exciting results
About Amanotes

We are Amanotes - a dynamic interactive music company that's using 
cutting-edge technology to transform how people experience music. Since 2014, we have dominated the global simple music game market with over 3 billion downloads and more than 100 million monthly active users. As world’s top Music Game Publisher and top App Publisher from Southeast Asia by downloads, our ambition is to create the world's #1 interactive music ecosystem where “Everyone Can Music” in any way they want.

As we embark on our journey, we're working hard to broaden our portfolio with more advanced products like music gaming hub, music simulation, and music education apps. Come join our music-filled workplace and let's create some magical music experiences together!

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